Francesco Giorgio
Multidisciplinary Design and Multimedia
ztecacover.jpg

z-teca

Brand Refresh

z-teca is a 19-location fast-casual restaurant chain in Toronto specializing in SoCal-inspired Mexican fare. I developed a refreshed brand identity that included updated logos, a new design system, refined colours and typography, packaging and merchandising samples and a comprehensive 76-page brand book.

A collection of brand assets such as updated logos, patterns, menu boards, merch and marketing collateral.

Snippets from the Brand Guidelines

 

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