Multidisciplinary Design and Multimedia
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Experience RBC

Motion

RBC opened “Experience RBC” in Sherway Gardens as a way to create a more innovative, interactive banking environment. The space allows customers to engage with digital tools and screens designed to support financial and business decisions.

My task was to develop animated screen content for one of these interactive stations. This particular screen featured a small business survey where users could choose between two paths — starting a business or growing a business — and answer a series of questions by selecting “Yes” or “No.” The animations were designed to respond to each input, providing immediate visual feedback that guided users through the experience.

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I took this video before launch day so it was still a work in progress with some minor bugs. Please excuse the gum chewing…I was just so excited to see my work in this format in a mall I frequent regularly.

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